Sales Executive Level 4 Apprenticeship
Are you ready to take your career in sales to the next level?
Our Sales Executive Level 4 Apprenticeship is a transformative learning experience that will equip you with the skills and knowledge you need to succeed as a sales executive.
As an apprentice in this program, you will gain the knowledge and skills you need to thrive in a fast-paced and competitive sales environment. Whether you’re an aspiring sales professional or already in a sales role, this apprenticeship is tailored to elevate your abilities and maximize your potential.
Throughout the apprenticeship, you will:
- Work alongside experienced sales professionals, applying your skills and knowledge in real-world situations.
- Hone your abilities in lead generation, prospecting, and closing deals.
- Develop a deep understanding of the sales process and how to effectively sell to different types of customers.
- Learn to communicate persuasively and build rapport with customers.
- Sales planning and preparation
- Customer engagement
- Customer needs analysis
- Propose and present solutions
- Closing Sales
- Gathering Intelligence
- Time Management
- Collaboration and teamwork
- Customer experience management
- Digital skills
- Access to free CPD programmes and additional coaching sessions
- Online delivery with live teaching and catch-ups if you can’t make a session
- Dedicated Skills Coach for the duration of your apprenticeship journey
- Experienced Tutors, Coaches & Support Team
- Easy onboarding and induction process
Thank you so much for helping me get through it, I honestly wouldn’t have been able to do it without your help and guidance! So, thank you so much for being there so quickly when I needed help!
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- Duration: 18 Months
- Eligibility requirements: To be eligible for the apprenticeship, you must be at least 16 years old and not in full-time education. You will also need to have basic literacy and numeracy skills and be able to pass a Disclosure and Barring Service (DBS) check.
- Assessment: Throughout the apprenticeship, you will be assessed on your practical skills and knowledge. The final assessment will take the form of a synoptic assessment.
- Career prospects: You may have the opportunity to progress to further career opportunities, such as Sales representative, Sales manager, or Director of sales.
- Support available:
- Experienced Tutors, Coaches & Support Team,
- Dedicated Skills Coach for the duration of your apprenticeship journey,
- Access to free CPD programmes and additional coaching sessions
Adult Care Worker Level 2 Apprenticeship
Why study with Exalt?
Focused: Precision in Every Endeavor
We are architects of precision. We sculpt programs with meticulous attention, tailoring each facet to meet precise aims and unique requirements. When we commit, we do so resolutely, sparing no effort to ensure your journey is not just remarkable, but remarkable for you.
Collaborative: A Symphony of Success
Alone, we can accomplish much. Together, we can redefine the boundaries of achievement. Collaboration is not just a buzzword; it’s the harmony that resonates within us. We stand shoulder to shoulder with stakeholders, nurturing mutual aspirations and embracing the extra mile as a testament to our unwavering unity.
Adaptable: Crafting Futures, One Need at a Time
In a world of constant change, we are the chameleons of education. Adapting is not just a choice; it’s in our DNA. From programs to platforms, timetables to personal aspirations, we bend and mold ourselves to accommodate the symphony of your needs, ensuring your growth knows no bounds.
Units Covered in the Apprenticeship
A Sales Executive must know and understand:
Understand your organisation’s vision, values and capabilities, the principle goals of its overall strategy, and the specific objectives of its marketing and sales strategies. Know how to analyse your organisation’s sales and marketing strategies and objectives and translate them into plans and actions for your role.
Identify the features and advantages of the product(s) and/or services(s) you sell, understand how these meet customer needs, and examine how they compare to competitor’s solutions. Understand the nature of your sector and the likely forthcoming changes to it. Understand the legal, regulatory and ethical frameworks relating to your sector and role.
Understand how your market is segmented and how to target specific segments through effective product or service positioning.
Know how to analyse the macro and micro environment of individual customers. Understand the challenges and purchasing motivations of your customers and the internal and external factors that impact their purchasing decisions. Understand expectations of what constitutes a high-quality customer experience.
Understand the principles of finance for sales, such as profit and loss, return on investment and budgeting. Appreciate the impacts of different types of costs on the businsess and the drivers of profitable performance. Understand the impact of any discount or variation in terms that you may offer.
Understands how to exploit digital technologies to aid the sales cycle.
A Sales Executive must be able to:
Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
Present yourself as an ambassador for your employer’s brand, and act in accordance with your organisation’s values and code of conduct at all times. Maintain integrity in all business relationships. Challenge unethical behaviour.
Proactively develop new and existing customer relationships. Plan and lead sales conversations and make recommendations to support the customers’ requirements. Proactively monitor the customer experience.
Demonstrate the ability to control your actions, reactions and emotions.
Remain calm under pressure and be aware of your personal impact on others.
Demonstrate the ability to maintain optimism and professionalism in the face of rejection, quickly recover from setbacks, adapt well to change, and keep going in the face of adversity. Remain highly motivated to achieve both personal and professional goals.
Respond positively to coaching, guidance or instruction; demonstrate awareness and ownership of your continual professional development, and actively seek out development opportunities outside of formal learning situations.
End Point Assessment (EPA)
Situational Judgement Test
Answered through a multiple-choice exercise (but not necessarily
undertaken as an online or computer-based test).
To achieve final certification, the apprentices must have completed and achieved these end-point assessments
Are You Interested in the Sales Executive Apprenticeship?
Please call us on 01202 612365 or use the form below to discuss your options.